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Your department page is one of the most important parts of your website. It acts as a front door to your programs, research, and community, welcoming visitors while helping them find what they need quickly.

These pages attract some of the highest traffic on the Georgia Southern website, so clarity, structure, and purpose are key. Follow these best practices to ensure your visitors, especially prospective students, can explore, learn, and take action with ease.

Suggested Content

Every department is unique, but all should include a few essential elements.

Department Overview

Start with a brief paragraph describing your department鈥檚 role at Georgia Southern. Focus on how your work benefits students, connects to the university mission, and supports our 鈥渓arge-scale, small-feel鈥� experience.

Department Highlights

Use bullet points to showcase what makes your department stand out:

• Innovative research or creative projects
• State-of-the-art facilities and technology
• Community or industry partnerships
• Faculty expertise and achievements

Keep this section scannable and visual. Make it easy for readers to find your department鈥檚 strengths at a glance.

Know Your Audience

Before writing, think about who鈥檚 visiting your page and what they need. Common audiences include:

• Prospective students聽exploring majors
• Current students聽looking for resources
• Parents聽helping with research
• Faculty and staff聽seeking department updates
• Employers and partners聽interested in collaboration

Write for your visitors, not for internal audiences. For more guidance, see聽Writing for the Web.

Keep the Body Clear & Engaging

Avoid lengthy introductions, formal mission statements, and administrator letters. Instead, use your main content area to showcase your department鈥檚 value:

• What students learn and experience
• How your programs prepare them for success
• Opportunities for research, internships, and community engagement

Remember: web users scan, not read. Use headings, short paragraphs, and bullet points to make your content inviting and accessible.

Voice & Tone

Write like you鈥檙e speaking to real people. Use plain, active, and friendly language that reflects Georgia Southern鈥檚 approachable, student-first voice.

Keep your writing conversational yet professional. Avoid jargon, acronyms, or overly formal phrasing.

Keep It Simple. Keep It Fresh.

The best department pages are simple, current, and easy to navigate.
Your website is never 鈥渄one.鈥� It鈥檚 a living resource that reflects your department鈥檚 ongoing activity.

Regularly Check

• Is your content up to date?
• Are your links and dates current?
• Is your layout clear and balanced (pass the 鈥渟quint test鈥�)?
• Are your photos and graphics recent?
• Is your page still serving your visitors鈥� needs?

Ask students, parents, or colleagues for feedback, and use analytics reports from聽Marketing & Communications聽to guide updates.