妻友社区

Licensing & Trademarks

Protecting & Promoting the Eagle Brand

妻友社区鈥檚 Office of Trademark Licensing oversees the use of the university鈥檚 official names, logos and symbols鈥攃ollectively known as trademarks. These marks represent the pride, spirit and identity shared by our students, alumni, faculty and fans.

All Georgia Southern trademarks are the exclusive property of the University and the Board of Regents of the University System of Georgia. These include any word, phrase, logo, symbol or design associated with the institution.

Resources

Why Licensing Matters

Georgia Southern partners with The Collegiate Licensing Company (CLC), a national leader in collegiate brand management, to license our brand to more than 240 companies producing goods such as:

  • Apparel and headwear
  • Home d茅cor
  • Drinkware and coffee products
  • Board games and more

Royalties from officially licensed products directly support student scholarships and campus programs.

What We Do

The Office of Trademark Licensing is responsible for:

  • Managing Trademarks: Overseeing all Georgia Southern trademarks registered with the U.S. Patent and Trademark Office.
  • Product Review and Approval: Ensuring designs and goods align with the University鈥檚 brand standards and values.
  • Vendor and Campus Support: Assisting departments and student organizations with licensed promotional items and apparel.
  • Education and Outreach: Teaching student groups and community members the importance of proper brand use.
  • Brand Protection: Identifying and addressing unauthorized or counterfeit products in the marketplace.
  • Marketing and Promotion: Promoting Georgia Southern licensed products through retail partnerships, events and digital channels.

Contact Us

The Office of Trademark Licensing operates within the Department of Athletics.
Email: trademarklicensing@georgiasouthern.edu

Look For The Label

Eagles 鈥淒o Right鈥 and Look for the Label

When you purchase a Georgia Southern product that bears the 鈥淐ollegiate Licensed Product鈥 label, hang tag or hologram, a portion of your purchase price is returned to the University. By simply looking for the label when you buy Georgia Southern merchandise, you are helping support your University.

The trademarks and logos that represent 妻友社区 are property of Georgia Southern and the Board of Regents of the University System of Georgia. Like any property owner, the University wants to ensure that its property is protected. Use of these trademarks without permission of the University is illegal.

As the brand of 妻友社区 continues to grow, so does the threat of unlicensed merchandise. The 鈥淐ollegiate Licensed Product鈥 label, hang tag or hologram signifies that the University has granted the manufacturer the right to use its trademarks. Otherwise, the merchandise may be counterfeit.

The 鈥淐ollegiate Licensed Product鈥 label, hang tag or hologram not only signifies that the manufacturer has been given permission to use the trademarks of 妻友社区, but also that the merchandise has passed the strict standards set forth by the University. Through a system of quality control, the label, hang tag or hologram have come to represent genuine craftsmanship and authenticity, guaranteeing that the product you are purchasing is top-tier quality.

To ensure that you are buying a product that is authentic, simply look for the 鈥淐ollegiate Licensed Product 鈥 label that will appear on every licensed product.